Online Marketing – The thing Internet Marketing Gurus tell you is super complicated & all the secrets are inside their $1,997 course.
Don’t fall for it, please.
Online Marketing is NOT complicated.
NOT at all. Online Marketing is pretty-straight forward & I will back up that statement in this very article.
Maybe you’re here because you’ve asked yourself one of the following questions.
- Isn’t it too late already to start with Internet Marketing?
- Can I really make money with Online Marketing?
Perhaps you’ve already figured out that,
NO, it’s not too late. The Internet user base is rapidly growing – more people start using the Internet every year.
YES, you can make money online. HOWEVER, it takes hard work to build a sustainable online business – one that ideally generates passive income.
Now you’re at the stage where you’re asking yourself …
- How do I get started with Internet Marketing today?
- How can I start an online business with no money?
- How do I set up my website to start with IM? (Answer here.)
Alright. Let’s cut to the chase and start with the basics of Online Marketing.
In theory, it’s very simple.
People visit your website, some of which make a purchase. You earn money.
The questions is how do you direct visitors to your site?
Do they stop by randomly? Is it pure luck?
It’s neither of those. Online Marketing is based on sound, repeatable strategies – and the same applies to generating traffic.
I said GENERATING traffic. Not waiting or hoping for traffic – that implies that taking care of traffic is something under your control, something you actively pursue.
Starting out with Online Marketing, it’s always best to use free ways of getting traffic. Here are a few examples:
- Google (Search Engine Optimization)
- Facebook (Social Media Marketing)
- YouTube (Video Marketing)
- Press Releases
There are hundreds more sites/ways – most of which will not be worth your time & effort in terms of the potential exposure you can get.
It’s important to understand that while you’ll be able to get free traffic using those platforms – the process will take work.
A LOT OF WORK.
That’s precisely why most Internet Marketers fail.
Most newbie Internet Marketers highly underestimate what it takes to make money online. It’s no wonder when everyone out there is telling you how you can make $500/day within a month.
No, you can’t.
Building a following on say YouTube takes time. Once you have a following, it’s those very people that will also visit your website & eventually buy your products.
How To Get Traffic
Simple, but not easy:
You produce quality content. Regularly.
That’s it, really but most aren’t willing to do the work.
If you’re willing to spend some money from the get go, you don’t even have to do the work yourself, you can hire virtual assistants to write articles, produce videos.
If you’re just starting out, you can’t expect to get attention from other websites or magazines – you have to start at the very bottom and work your way up.
When starting a new business, I encourage you to create content yourself for a while – even if you have the money for outsourcing content writing, etc.
The reason for this is that you learn a lot about your industry/niche during this process which will be helpful when trying to assess which quality of content you need from your virtual assistants/article writers.
Utilize Social Media & SEO
Write articles for your website, optimized them to rank well on Google and over time, visitors will flock in.
The reason why this works so well is because you’re giving away free value without asking for anything in return.
Instead of pushing people to buy your products, you simply provide them with articles or videos you produce and they benefit from it.
At some point, they will trust you and want to give back. That’s when a regular visitor/viewer converts into a customer. That process takes time – depending on your niche days, weeks or months.
Value Added Marketing
= The Secret Sauce
It’s essential for you to understand that the quality of the content you produce is very, very important. Pumping out garbage & hoping something will stick doesn’t work.
That’s why I love content marketing and something called value-added marketing. Value-added marketing. VAM for short.
Value-added marketing is when you’re actually adding value in your marketing. That’s what content marketing is. You’re adding value upfront, giving away something for free.
Free videos, articles, a podcast, a guide, whatever.
Someone receives something from you for free, they benefit from it, and you’ve added value to them in some way.
That’s going to turn them from cold, to warm, to hot, and then they’re going to be more likely to buy. (More about cold, warm & hot traffic below!)
Paid Traffic (NOT Newbie-Friendly)
Buying traffic is the fastest way of getting people on your site, yet it requires advanced analytical skills and knowledge.
To succeed with paid traffic, you need to make more money from that traffic than you spend on advertising.
Sounds simple, but it’s very, very difficult.
Most people fail at it – yet they will tell you that it’s the easiest thing in the world to spend $0.05 on Facebook ads and make $97 in return.
If it’s that easy to make money on autopilot, why do they spend all their time promoting their own Facebook ads course for $997?
That should tell you something. Apply common sense to dissect what people say VS. the reality …
I recommend experimenting with paid traffic further down the road when you’re more experienced in the niche that you’re in and know about your customers’/followers’ WANTS & NEEDS in great detail.
Monetizing Website Traffic
Monetizing – that terms sounds fancy & complicated, right?
It simply means turning your visitors into paying customers.
HOW you make money doesn’t matter one bit – it could be by selling your own physical product, a digital course or doing affiliate marketing.
It’s easy to set up a landing/sales page within a few hours and start testing your ideas right away – see how REAL people respond.
The sales page is promoting the product or the service that you have. That could be a product you own or someone else’s product for which your receive an affiliate commission.
Perhaps a physical Amazon product, an eBook or an online course.
The page to which you send traffic to could also be your e-commerce store, your drop shipping website. A regular sales page with long written sales copy & video sales letter work just as well.
The ideas is to send visitors directly to the sales page.
This is really effective, first and foremost, if the product that you’re selling is less than $100.
Less than $100, this method can be effective. In terms of pricing your product, that’s going to entirely depend on the niche and the market that you’re in.
Pricing Your Product
Typically, for certain niches, you can charge more money.
If it’s business, marketing or real estate investing, or if it’s around a topic that helps people achieve a certain result, then you could charge more money for your product.
Why? Simply because in that marketplace, people are willing to spend more in order to achieve those results. In the business-world, achieving a result means making money.
It’s understandable that people are willing to spend thousands if they know they’ll earn back more than what they’ve spent.
In other niches and markets, it can be a little bit more challenging to charge more than $100 or even over $50.
For example, health or fitness, or even self-development, typically you’re going to charge at a lower end for a product, just because it’s not targeted around a certain result.
I use it an all of my products. The idea is that you offer different versions of your product at different price points so more people are able to make a purchase.
- People that can spend more money, get the $$$ packages.
- People with little money will go for the cheapest options.
If you only offer an expensive or cheap version, you’ll miss out on an entire customer segment.
Tiered pricing is also great because it allows you to frame the value of a certain package/version – relative to all others.
This is a more advanced strategy, but it’s one that even fast food restaurants use.
Say, I want you to buy my most expensive package.
I will offer 2 slightly cheaper packages that contain only a fraction of the features. Now you’ll think the most expensive package is a bargain compared to the others.
Sneaky little marketing trick …
Warm Traffic VS. Cold Traffic
There’s an important distinction in regards to traffic that you need to know about – otherwise you’ll end up frustrated, perhaps give up entirely.
- Send 10 people to your sales page and 5 buy the product.
- Send 500 people to your sales page and 0 buy the product.
When it comes it traffic, it’s first and foremost about quality, not just pure volume. There’s no point in getting people who are 100% not interested in what you do, say or have to offer to your site.
Back to the example above.
When you send visitors to your sales page and they are not buying, it could be that they’re simply not interested.
However, it might just be that
… they are simply “cold“.
Cold traffic versus warm traffic. People that are already familiar with you/your product are warm traffic.
They visit your sales page and buy instantly since they already know and trust you.
Warm is someone that’s already maybe consumed some of your content, already knows who you are, recognizes the brand that you have.
For example, typically, Coca-Cola and Apple, these big brands, they are very warm, in terms of the people that buy the products because everyone knows Coca-Cola.
Quality of Traffic
Everyone knows Apple. Everyone knows Microsoft.
Then hot is typically someone that’s already bought from you before, or someone that’s just really engaged and eager to buy your product.
Maybe they’ve already consumed a lot of your content, or really benefited from you, or really know your brand in a big way, and they look up to you.
That person is a very easy sale.
Everyone knows these big brands, whereas the brand or the product that no one’s heard of before, that’s going to be more cold.
People don’t have any association to unknown brands or products, so it’s going to be a little bit harder to sell a colder lead or traffic into buying a product or service.
Cold traffic are those people that might be highly, highly interested in your product but they’ve just found out about you and need a bit more time.
Sending those people directly to your sales page is usually a waste of time & effort, instead you should …
Use A Sales Funnel
The idea behind a sales funnel is to provide free value over a certain period – and eventually close the deal when people are ready to make the purchase.
The way I run ALL of my sales funnel is via an email autoresponder series. E-Mail marketing is still one of the most powerful tools available – and it’s incredible inexpensive!
The beauty of such a sales funnel lies is the fact that it’s a machine. It works 24/7 all year round.
Person opts in with his email to get a free bonus (think PDF, video …) – then in the days and weeks after, I’ll send more and more useful high-quality content.
Eventually, I mention a product that’s useful for him -> SALE!
Converting Website Traffic
Now, the other factor in terms of the sales pages that will affect whether or not people buy from you is of course …
Drum roll …
The offer/product itself.
Do people perceive your product as valuable? That’s the key question.
If it’s a $10 product, do people see it as being worth $10?
Ideally the product itself should be more attractive in the sense that people perceive it as more valuable than just $10.
If it’s a $10 product, you want to make it appear like it’s worth more than $10, and they’re getting a really great deal by buying that product for $10.
The same principle applies to eBooks or whatever you are offering – even when promoting affiliate products.
Increasing Conversion Rates
I’m a big fan of creating a bonus because when you add a bonus to an existing product it instantly increases the perceived value – regardless of how “tiny” that bonus is.
A bonus increases the value of the product and so people are more than happy to pay that money to get more from you because they feel like they’re getting a great deal.
When it comes to the actual number (or percentage) of people that buy your product there are a number of factors that can determine the conversions of your product, and just in terms of actually making the sales copy a lot better, or if it’s a video sales letter, improving that, making sure that is converts.
Split Testing & Conversion Optimization
Optimizing your landing page, tracking conversions – that’s an entirely separate, complex topic.
What I’ve found when it comes to “Testing & Optimizing” …
… is that if you’ve got quality enough traffic, then regardless of the headline, or regardless of the sales copy, people are going to buy.
They buy because they’re a raving fan already.
That’s the approach that I focus on with my online businesses.
Split-testing things and improving it and improving all the little words and the colors on my website – all of that can definitely increase conversions, I put more of my focus and energy in attracting the right people.
When I launch something or make a product available, people will buy because they’ve already received so much benefit and value from me beforehand, and there’s already a level of trust and relationship there.
The quality of traffic is what’s going to primarily determine the sale, and this is also great if you already have people that are followers of yours, subscribers, or they’re on your email list.
If someone’s on my email list, I’ve already got the traffic. I just send them directly to the sales page.
I don’t need them to opt-in again.
They’re sent directly to the sales page because if they’re already on my list there’s already a certain level of trust and relationship there.
They’ve already decided that there’s value to be had by following me or opting in to my email list.
Continue Here …
My goal for this article was to introduce you to the basic principles of Online Marketing.
I’m assuming you’re ready to take the next steps – and I’ll you how.
1.) If you don’t have a website already, get one up and running. It’s easy and takes 10 minutes only. Follow my step-by-step tutorial.
2.) Have a website already? Great! Now you should start to capture leads = getting visitors to opt in with their email address. Read my Email Marketing Guide.
3.) Lastly, if you have your website set up AND you are capturing email leads already, it’s time to think about converting your visitors into customers.
I recommend you come up with a low-priced product and set up a landing page that converts!