Whenever I talk about email marketing, I usually get one of the following responses:
- I am already doing e-mail marketing, thanks!
- Not relevant. I am doing Amazon FBA/Shopify/Similar.
If your response is the latter, I understand where you are coming from.
You are busy with your Amazon FBA business as it is. You want to give it your entire focus. There are only so many hours in the day.
I hear you.
What if I were to show you how to increase your Amazon FBA revenue by at least 10-20% PERMANENTLY?
What if achieving that would only require 30 minutes of your time; after that everything would all run on autopilot?
Do I have your attention now?
E-mail marketing is super easy & allows you to do the following …
- Get more reviews for your Amazon products.
- Cross promote other products.
- Direct prospects from other platforms to your Amazon product.
What do all of these have in common? They lead to more sales, which equals increased revenue.
If that’s what you’re after, then continue reading.
I will show you exactly how you can get started RIGHT NOW. Best of all, it really only takes a few minutes to set everything up.
1. The Basics: Register Your Brand
You need to start thinking of yourself/the product that you are selling as a brand. Ultimately, you want to expand the range of products that you are offering.
The first step is to register a domain name for your brand.
Anyone searching for your product or brand online needs to be able to easily find it via Google. The easiest way to achieve this is by registering your own domain name.
It’s essential to conveying trust and credibility.
If I am looking at a product that I am interested in on Amazon, decide to Google it and find no official website – instantly I would be skeptical. Is this product/brand legit? Why is there no brand/company website?
People are used to dot-com domains, I recommend you stick to that domain ending. Which company you use to register your domain isn’t nearly as important as picking the right hosting provider.
That is unless you have the need for enhanced privacy, in which case I can recommend this anonymous domain registrar.
2. Collect E-Mails
I’ve talked about the importance of email marketing before. Email marketing is the only way to take full control of your business.
In regards to most other aspects (marketing, selling) you are at the mercy of the platform that you are using and have limited control. Weather that be Amazon for selling, YouTube, Facebook or Instagram for promoting.
Your account could get suspended/terminated and you’re essentially left with nothing.
That is not the case with email marketing.
Any email address you collect is yours. Forever.
You can export it, choose another email service provider and import it there.
Your Amazon FBA business gets wiped out. How difficult would it be to start fresh if you already had a list of 5,000 customer emails?
Not too difficult … you could simply send out a broadcast email and boom, you are back in business!
How To Collect Email Opt-Ins?
The easiest way to do this is simply set up an email opt-in page. You don’t even need hosting for this, nor any programming skills. Literally takes less than 5 minutes.
- Register your domain.
- Pick an email marketing service.
- Create/Customize template landing page.
- Re-direct domain to landing page.
I show you each step below.
You might still be wondering how to get people to sign up to your email list once your have one?
On Amazon FBA, you can do this by adding an insert card. Such a card can be the size of a business card or bigger.
Most sellers that add insert cards to their product directly ask customers to post a review – for nothing in exchange. I don’t recommend this method.
Instead, I recommend you direct customers to your landing page/domain. You can offer a number of different incentives:
- By signing up they can activate (extended) product warranty.
- Download bonus cheat-sheet on how to use the product.
Once a person has signed up to your email list, you can still ask for a review, promote other products you sell on Amazon, etc.
BONUS – NEW PRODUCT LAUNCH
As you can see, having your own email list is a highly underutilized competitive advantage for any Amazon FBA seller.
If you ever plan on selling a new product on Amazon, you can do an actual launch – promote the product to your list right when it goes live – thereby significantly boost it’s ranking!
Okay, now that I’ve covered how to use email marketing, let’s dive into the technical side of things.
How to set up your opt-in page …
Step 1: Create Landing Page
I like to use a template landing page and then make small customization. Takes less than 5 minutes and I have my email optin page up and running.
I am using MailerLite. It’s free for up to 1,000 email subscribers.
Once logged into my MailerLite account, I click on ‘Forms‘.
Then choose ‘Landing Pages‘.
Note: ‘Popups‘ is something I usually switch to once I have an actual website, but if that’s not the case I simply direct all visitors to the landing page.
I am using more than a dozen landing pages currently, each for a different product/brand. To mitigate confusion, I use to following structure for labeling the landing pages: BRAND_PRODUCT
There are many templates to choose from. No coding required. I like the ‘Ebook’ template because I simply replace the book image with my own image, change the text and I am done!
To edit an element, simply click on the edit icon.
There are many other elements that can be added to the landing page. Most you will never need. One that can be useful is the countdown timer to create a sense of urgency.
Now anyone that visits your website (e.g. www.yourproduct.com) will see the email opt-in form. I recommend to offer a bait for people to sign up.
That could be a PDF or bonus video containing additional information or tips on how your product can be used. Anything goes … just make sure it’s relevant.
3. Skyrocket Your Revenue
With the technical side of things taken care of – what do you do now? How do you actually cross promote products? Get more reviews for your Amazon FBA products?
OPTION A (Simplified Version)
You direct everyone to one landing page and don’t differentiate whether that person is an existing customer, found you via Google or through another channel.
The benefit here is that your work is done once you have the landing page set up. The downside is that whenever you send out an email, it will only be relevant to a segment of your list.
For example, if you ask people to leave a review for your product it will obviously only be relevant to people who have already bought and used your product.
This could lead to some people unsubscribing from your list and/or poor open rates which in turn impact deliverability.
OPTION B (E-Mail Segmentation)
This option requires a more complex set up, but will ultimately lead to better results. First, you need to differentiate between the different stages of the relationship with the person you are at.
The different segments could look as follows:
For each segment, you simply repeat the above-mentioned steps and set up a dedicated landing page. Each visitor will see a different, customized landing page.
This allows you to engage each segment differently.
Visitor – Provide general information about your brand/product and it’s benefits. The goal is to turn a random visitor into a prospect, a person that shows some level of interest in your product or service. The easiest way to do this is by providing free value.
Prospect – This person is already interested n or knows about your product(s). All you need to do is promote your product; perhaps offer a time-limited discount.
Customer – This is the final stage; any person at that stage has the highest monetary value to your business. A customers has already paid for one or your products and is likely to do so again. All you have to do it continue to provide free value and occasionally cross-promote/offer discounts.
If you are hungry for more (sales), you can even take email marketing further and create an automation series.
An automation series allows you to configure the email service you are using to automatically send out pre-written emails at certain intervals, unsubscribe inactive people, etc.
Once thing I like to do (that you can do as well without spending much time) is to set up an automation trigger for unopened emails.
Say you send out an email. 10% of people don’t open it.
Now I set up a trigger that automatically sends a follow up email to those people (different content & subject line) to try to re-engage/win them back.
There’s much more to email marketing, but if you simply follow all the steps above and get your landing page up & running, you are way ahead of your competition – on Amazon and elsewhere!